Logos are everywhere. On the clothes we wear, on the phones we use, and on the food we buy—we’re surrounded. Some logos are incredibly straightforward—a letter form or a pictorial representation—and some are more complex. But one thing you can’t deny is that the meaning behind a logo informs the audience of what your brand is all about.
Many of us don’t even consider what these logos mean beyond the fact that they represent some of our favorite brands. But what we don’t realize is that many of them have a deeply rooted meaning hidden in or behind the famous symbol, and in this article we’ll uncover them.
From “a” to “z”, Amazon has it all.. and a smile.
The logo includes every alphabet of the company name.
3. Baskin Robbins
This famous ice-cream parlor serves 31 different types flavor.
The “H” represents a handshake and is a symbol of customer trust and satisfaction.
The Levi’s ‘batwing’ forms the shape of the pockets on a pair of Levi’s.
The icons inside the “U” represents different elements of sustainable living.
The letter “P” is a board pin.
8. Le Tour de France
The hidden arrow represents speed and precision.
The ‘b’ is enclosed in a circle followed by the brand name. The circle, though, isn’t just a circle. It actually represents a human’s head, and the ‘b’ letter form represents the brand’s headphones.